It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
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The NAB Show 2018 Wrap-Up: The Digital Revolution Rules.
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NAB Show: Digital Experts Share Smart Device Strategies.
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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines.
The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
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Stanley Cup Playoff Hockey To Air On Westwood One.
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The quest for Lord Stanley’s Cup gets underway tonight with Westwood One providing live play-by-play coverage beginning with the drop of the puck as the Vegas Golden Knights host the Los Angeles Kings in Game One of their Western Conference series and culminating with the crowning of the 2018 Stanley Cup Champion.
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IHeart And Youngstown State Athletics Extend Agreement.
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iHeartMedia and Youngstown State University Athletics have extended their agreement keeping YSU football and men’s and women’s basketball on “NewsRadio 570” WKBN and “The Sports Animal” WNIO (1390) Youngstown, OH through the 2020-21 season.
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Changes as SABC Radio shuffles presenters
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South Africa’s public broadcaster, the SABC, has announced several exciting changes to presenter line-ups on its radio stations, underscoring the need to stay relevant and stay tuned to listeners’ needs…………
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Nielsen Reveals Top 2017 Radio Advertisers Based On Total Spend.
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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.
Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.
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Research Offers Tools And Tips To Corral At-Work Listening.
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Attracting at-work listeners has long been indispensable to the success of AC, classic hits and other music formats. A webinar from NuVoodoo Media Services, “How to Win the Workplace War With PPM Panels & Diary Keepers,” offered broadcasters a tool chest of new information about best practices to reel them in and keep them listening.
The media marketing, programming and content intelligence provider surveyed 3,041 persons ages 14-54 online in January 2018, focused in Nielsen PPM markets.
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Well Hubbard Rebrands KNUC As ‘98.9 The Bull.’
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Hubbard Radio has rebranded country KNUC Seattle as “98.9 The Bull” from “Country 98.9.” It’s the latest change at the new station, which Hubbard flipped from rock in December, after Entercom dropped country on KMPS in favor of soft AC as “The New 94.1 The Sound.”
“Welcome to the next evolution of 98.9, a personality all its own,” PD Lisa Adams said. “More Bull, ……….
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The Stephens Media Group Buys 14 Signals From Ingstad Family.
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Stephens Media Group is adding the Pacific Northwest to its station map. The Tulsa-based company, which already owns clusters in upstate New York, has struck a deal to buy a dozen full-power stations and two FM translators from the Ingstad family in Tri-Cities, WA and Yakima, WA, markets No. 179 and No. 198, respectively.
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Radio Needs Vision To Create A ‘New Industry.’ – Gordon Borrell
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The radio station of tomorrow involves thinking far beyond terrestrial broadcasting, and instead “morphing into a marketing powerhouse in which radio is only one part of the offering.”
That’s the rub, according to Gordon Borrell of media research firm Borrell Associates, who participated in a Q&A with Forbes magazine.
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